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Independent · Editor-owned · No paraphrase

Burn The Playbook

"The column DC reads and hopes you don’t."
All burns original · Every name sourced · Every comfortable version killed
Sponsor Burn the Playbook

Reach readers who follow political power.

Put your message beside independent reporting on money, politics and public records. Every placement is labeled, and every completed campaign gets a performance report.

01

Native sponsorships only.

BTP accepts up to two sponsor placements per free issue. The sponsorship is written in the publication's own voice, clearly labeled "Sponsor" or "Presented by." Primary placements follow the first reporting section; secondary placements sit lower in the issue before the source list.

02

Every sponsor is vetted personally by the editor.

The editor reviews each inquiry and approves the sponsor before an agreement is signed. If the fit is wrong, the answer is no.

03

Editorial independence is not negotiable.

Sponsors have zero input on editorial content, coverage decisions, or story selection. A sponsorship agreement cannot spike a story, delay a report, or change a word in the editorial. If a sponsor becomes newsworthy, we cover it.

04

Sponsor claims and disclosures.

Advertiser categories are open to review. The editor checks the message, supporting claims, conflicts and required disclosures. Sponsors cannot buy control over coverage. Political sponsors must provide the required paid-for-by language.

Accountability
Reporting on political power, money and public records
Measured
Delivery and verified clicks reported after each placement
On request
Verified subscriber + engagement figures for sponsors

We don't post a running subscriber counter. Verified subscriber, open, and click figures go to serious sponsors on request. Audience-interest proof, not guaranteed conversions.

BTP reports for readers who want to understand political power and its effect on everyday life. Audience claims stay tied to verified metrics before they become sales copy.