One disclosed sponsor placement inside a newsletter issue and its public web page.
Ask for an issue slotBuy Attention Without Buying The Room.
BTP does not sell cheap impressions. It sells one disclosed, editor-approved sponsorship lane beside accountability journalism people actually forward.
Three clean ways to sponsor the fire.
A gated sponsorship shell for archive, beat, or receipt pages that keep earning attention after publish day.
Published only after inventory and sponsor fit are confirmed. Request the receipt fileA week-long package across the front page, issue package, and social fanout once the campaign calendar is locked.
No availability claim appears until the revenue desk verifies inventory. Ask for the weekThe sponsor gets attention. Not the steering wheel.
- Sponsors get no editorial control.
- Sponsors cannot delay, spike, or soften a receipt.
- Sponsors are disclosed in plain language.
- No sponsor can be active BTP editorial subject matter.
- Hard exclusions stay public: PACs, super PACs, pharmaceutical companies, automotive brands, and political 501(c)(4)s.
01
Native sponsorships only.
BTP accepts one sponsor per issue, maximum. The sponsorship is written in the publication's own voice, clearly labeled "Sponsor" or "Presented by," and placed at the top or bottom of the issue — never inside the editorial body.
02
Every sponsor is vetted personally by the editor.
There is no ad sales team. No automated approval. The editor reviews every inquiry and approves every sponsor before any agreement is signed. If the fit isn't right, the answer is no — regardless of budget.
03
Editorial independence is not negotiable.
Sponsors have zero input on editorial content, coverage decisions, or story selection. A sponsorship agreement cannot spike a story, delay a receipt, or change a word in the editorial. If a sponsor becomes newsworthy, we cover it — and we notify the sponsor before publication.
04
Hard category exclusions.
BTP does not accept sponsorships from: automotive manufacturers or dealerships, pharmaceutical companies, political action committees (PACs), super PACs, 501(c)(4) political organizations, or any entity currently named in active BTP editorial coverage. No exceptions.
The Audience
Free
Reader Access
11,000+ readers
Reader File
DC
Primary Market
Readers are political professionals, journalists, attorneys, campaign staff, and engaged citizens who follow policy closely. Audience claims stay tied to verified metrics before they become sales copy.
The right sponsor gets scarce placement, not clutter.
Describe your organization, what you want to sponsor, and the issue window you're interested in. The editor responds personally to every serious inquiry.
Email ads@burntheplaybook.news → Live Storefront
Rates, Live Products & Audience Metrics
Current sponsorship tiers, pricing, and the live reader metrics — subscriber file, open rate, click-to-open rate — are published on the BTP sponsorship storefront. Reserve a slot or request a custom proposal directly there, or email ads@burntheplaybook.news.
Open the sponsorship storefront →